The Challenge

The Middle Eastern short-term rental market lacked a tailored, localized platform that addressed the unique cultural, operational, and regulatory needs of both regional hosts and travelers.

Existing global solutions failed to offer a seamless, culturally resonant user experience, creating friction in booking flows, trust gaps, and missed growth opportunities in a rapidly expanding hospitality sector.

Our Strategy

End-to-End Product Leadership: As the lead product designer, I spearheaded the development of URNT from initial concept to final execution, establishing a robust product vision and design system built specifically for the Middle Eastern market.

Localization & User-Centric Design: We designed a comprehensive, intuitive ecosystem that prioritizes local user behavior, seamless navigation, and tailored trust indicators to remove friction from the booking and hosting journeys.

Market-Driven Architecture: We structured the platform's core features to align with regional payment preferences, localized property dynamics, and specific user expectations, ensuring high scalability and market relevance.

The Results

Market Disruption: Successfully launched a localized, premium alternative to global platforms like Airbnb, capturing a distinct and loyal user base in the Middle East.

Seamless Engagement: Delivered a highly intuitive, validated user experience that significantly reduced booking abandonment and built immediate brand trust.